Deanna SperrazzaBranding, Motion, Web Design, Kinetic Typography, Album Art

A-Trak: Identity

Deanna SperrazzaBranding, Motion, Web Design, Kinetic Typography, Album Art
A-Trak: Identity

A-Trak: Identity

In early 2016, Alain Macklovitch, DJ and record producer known as A-Trak, since early 2016, was looking to collaborate on an art direction for his brand. We first created a typographic identity system as the foundation for all design. We were then able to create a range of unique artwork for his varying assets working within a set of typographic-driven parameters, ranging from the more minimal expression of the brand seen in the website and tour flyers to a maximal expression illustrated in album covers and live show visuals.

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designer: Deanna Sperrazza
  • Year: 2016-2019