Berners Bowie Lee
Berners Bowie Lee
Named after two culture shifters, Toronto-based creative agency Berners Bowie Lee was seeking an unconventional approach to their visual identity. They wanted a design system that expressed the brand's core belief — shift culture before it shifts you.
Their message of defining new norms within their industry speaks strongly through the punky, in-your-face identity system. From the lo-fi image treatments to the bold, motion-orientated website, the BBL brand is confident and own-able, shifting the norm rather than reflecting it
- Studio: DIA
- Creative Director: Mitch Paone
- Project Manager: Meg Donohoe
- Lead Designers: Deanna Sperrazza, Daniel Wenzel
- Year: 2020
Deanna Sperrazza