Berners Bowie Lee

Berners Bowie Lee

Named after two culture shifters, Toronto-based creative agency Berners Bowie Lee was seeking an unconventional approach to their visual identity. They wanted a design system that expressed the brand's core belief — shift culture before it shifts you.
 Their message of defining new norms within their industry speaks strongly through the punky, in-your-face identity system. From the lo-fi image treatments to the bold, motion-orientated website, the BBL brand is confident and own-able, shifting the norm rather than reflecting it

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designers: Deanna Sperrazza, Daniel Wenzel
  • Year: 2020