Branding, Strategy, UI, Wayfinding, Web Design, Motion, PrintDeanna SperrazzaBranding, Generative, Web Design, Motion, Print, Kinetic Identity

Primary

Branding, Strategy, UI, Wayfinding, Web Design, Motion, PrintDeanna SperrazzaBranding, Generative, Web Design, Motion, Print, Kinetic Identity
Primary
PRIMARY_FLAG.jpg
PRIMARY_Cards_FrontBack.jpg
PRIMARY_ENTRANCE_02.jpg
PRIMARY_FolderContents_02.jpg
Primary_insta.gif
Primary_Booklet2.gif
Primary_YOGA.jpg
Studio_Screen.jpg
PRIMARY_FolderContents_04.jpg
PRIMARY_Cards_Back.jpg
Primary_Handsoap_01.jpg
PRIMARY_OFFICE_05.jpg
PRIMARY_OFFICE_Signage.jpg

Primary

Primary is a co-working space that values health, wellness, and community within the workplace. Using studies of color psychology, we created a unique, flexible system that generates logos based on the time of day, event type, setting, mood, activity level, or even one’s personality. The Primary identity is a living, breathing, and constantly evolving experience.

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designer: Deanna Sperrazza
  • Year: 2016