Deanna SperrazzaBranding, Kinetic Identity, Motion, Web Design, Kinetic Typography

Mailchimp

Deanna SperrazzaBranding, Kinetic Identity, Motion, Web Design, Kinetic Typography
Mailchimp

Mailchimp

Mailchimp was looking to enhance the company's brand experience and align it with its brand persona: The Expert Absurdist. The goal was to balance the expert — sophisticated, skillful, and intelligent — along with the absurdist — radical, strange, and compelling.
 We created a flexible kinetic identity system that would elevate the work in a sophisticated yet playful way. Generative toolkits were handed off to ensure that the brand would be consistently presented across all touchpoints, empowering Mailchimp’s creative team and external partners.

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designers: Deanna Sperrazza, Daniel Wenzel
  • Year: 2020