Deanna SperrazzaBranding, Generative, Web Design, Motion, Social, Kinetic Typography, Kinetic Identity

Undercurrent

Deanna SperrazzaBranding, Generative, Web Design, Motion, Social, Kinetic Typography, Kinetic Identity
Undercurrent

Undercurrent

Undercurrent, a contemporary art exhibition, aims to support art that is contrary to prevailing trends and movements. As an actual undercurrent moves in a different direction from the surface current, the behavior of the motion system was derived from this definition. Conceptually tying to the artwork that the platform embraces, the brand's kinetic identity creates an underlying feeling of this juxtaposition.

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designers: Deanna Sperrazza, Daniel Wenzel
  • Year: 2021