Flodesk
Flodesk
Flodesk makes simple, intuitive software tools to help entrepreneurs grow their businesses. Their product allows for delivery all in one place—a continuous process of crafting and nurturing a connection with one's audience.
In collaboration with the Flodesk team, a design strategy was developed based on these concepts of "flow" and "community". This design system then began to inform all brand elements, including motion behavior, a custom typeface (both Sans and Serif), product art direction, and product integration. The outcome could be defined as radical minimalism with a human touch.
- Studio: DIA
- Creative Director: Mitch Paone
- Project Manager: Meg Donohoe
- Lead Designers: Deanna Sperrazza, Daniel Wenzel
- Motion Lead: Daniel Wenzel
- Web Design Lead: Deanna Sperrazza
- Type Design: François Rappo, Optimo Foundry
- Collaborators: Flodesk Brand Team
- Year: 2023
Deanna Sperrazza
