Deanna SperrazzaBranding, Kinetic Identity, Web Design, Social, Campaign

Squarespace

Deanna SperrazzaBranding, Kinetic Identity, Web Design, Social, Campaign
Squarespace

Squarespace

Squarespace, an NYC-born and raised tech company, was looking for a brand refresh as its 10-year anniversary was approaching. New York’s sophistication with an edge provided the aesthetic point of view that we wanted to hit for the identity. The kinetic behavioral system we developed dimensionalizes the company's name as well as reinforces the two syllables in Squarespace.

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designers: Deanna Sperrazza, Daniel Wenzel
  • Brand Film Animator: Naoko Hara
  • Type Design: François Rappo, Optimo Foundry
  • Year: 2018