Deanna SperrazzaCampaign, Kinetic Typography, Motion

Nike KD11

Deanna SperrazzaCampaign, Kinetic Typography, Motion
Nike KD11

Nike KD11

For the Nike KD11 campaign launch, we focused on creating typographic animations for the provided language that was based on the movements in basketball. From this, a system was developed to function across all applications.

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designers: Deanna Sperrazza, Daniel Wenzel
  • Year: 2018