Branding, Art Direction, Web Design, Ecommerce, PackagingDeanna SperrazzaBranding, Art Direction, Web Design, Packaging, Iconography, Social

Wholier

Branding, Art Direction, Web Design, Ecommerce, PackagingDeanna SperrazzaBranding, Art Direction, Web Design, Packaging, Iconography, Social
Wholier

Wholier

Made from simple, real ingredients, Wholier is a whole food multivitamin for plant-based people. The brand set out to fill the gap in nutrition experienced by vegan, vegetarian, or mostly plant-based dieters by creating a single multivitamin with everything you need — and nothing extra.
   The Wholier brand is intended to be inclusive and welcoming, rather than judgy or preachy. It exudes a calming yet edgy feeling, breaking out of the norm of what most restrictive plant-based lifestyles may seem like. Wholier is a brand for the veganish-vegan, on your own terms.

  • Studio: DIA
  • Creative Director: Mitch Paone
  • Project Manager: Meg Donohoe
  • Lead Designer: Deanna Sperrazza
  • Year: 2020